The lone Kiwi on the World Tour, Paige Hareb. Photo courtesy ASP/Scholtz

TARANAKI, New Zealand (Monday, September 21, 2009) – The ASP Women’s World Tour will be getting a boost next season with the addition of New Zealand’s Taranaki region as a dream tour venue.

The Taranaki Women’s Surf Festival will host the world’s best female surfers from April 14 – 18, 2010 along Taranaki’s Surf Highway 45, with mobile venue options including famed locations such as Fitzroy Beach, Rocky Point, Stent Road and Opunake.

“We couldn’t be more thrilled to be adding New Zealand to the ASP Women’s World Tour schedule,” Brodie Carr, ASP Intl CEO, said. “The region is ripe with world class waves and it’s a fantastic opportunity to showcase the talents of our outstanding female athletes.”

Paige Hareb (NZL), 19, 2009 ASP Dream Tour rookie and current ASP World No. 3, is New Zealand’s first female ambassador at surfing’s elite level of competition, and the addition of another ASP Dream Tour event in her backyard could prove advantageous to the young goofy-footer’s bid for an ASP Women’s World Title.

“I’m pretty happy about the ASP Women’s World Tour coming to my home town in New Zealand next year,” Hareb said. “I know a lot of the girls have never been before and have wanted to come here for a long time. The surf is really consistent around that time of the year so I can’t wait to show the girls what my coast has to offer. It’s going to be pretty exciting!”

The addition of New Zealand to the ASP Women’s World Tour in 2010 is the latest in a string of successes for professional women’s surfing, having recently confirmed the Gidget Pro Sunset Beach event for November this year and with the 2010 season shaping up to be one of its’ best ever.

“This is the first ever World Tour event to be held in New Zealand making this a historic step for both professional surfing and sports in the country,” Brooke Farris, ASP Women’s World Tour Manager, said. “It’s fantastic to see the people of New Zealand putting all their support behind tour rookie Paige Hareb. It will be very exciting to see Paige bring the tour to her local town and perform in front of the masses.”

New Zealand’s Taranaki, for their part, are ecstatic to host the world’s best female surfers next season. In addition to adding an ASP Women’s World Tour event to the 2010 schedule, Taranaki will also host an ASP Grade-3 Girl’s Pro Junior, boasting the richest prize purse on the ASP Australasia Pro Junior Girl’s Series, AUD $8,000.

“Surfing sits at the heart of Taranaki’s innovation and culture,” Stuart Trundle, Chief Executive of Venture Taranaki Trust, said. “We’re stoked that Taranaki has been ed as the venue to host the New Zealand leg of the ASP Dream Tour next year. This event gives us the opportunity to showcase our world-class athletes, the legendary point breaks they call home, and the innovative surf industry that’s grown here.”

The next stop on the 2009 ASP Women’s World Tour will be the Commonwealth Bank Beachley Classic at Sydney’s Northern Beaches from September 30 through October 5, 2009.

For more information, log onto aspworldtour.com.