Tag archive for "burton"

Snowboarding

Burton Brands Moving Out of SoCal

No Comments 05 December 2008

Looks like Burton has decided to move Forum, Foursquare and Special Blend to their headquarters in Vermont.

“In tough times like these, we need to be very strategic and efficient so we can continue to invest in our core strengths like product development and marketing, and this move allows us to do just that,” says The Program General Manager Sam Paschel. “In Burlington, The Program will benefit from over 30 years of Burton’s product development, sales and operations expertise while enjoying easy access to Burton’s shared services. And it will be great to have the company close to the mountains where we can easily test product on snow.”

[See Rest of Article Here]

Featured, Snowboarding

Burton Speaks Back Over Controversy

No Comments 04 December 2008

Burton, based in Vermont has caused a lot of controversy in the local media over their ‘Love’ and ‘Primo’ collection.

Donna Carpenter, Co Owner Burton Snowboards posted on Burton’s site: I recently brought home a ‘Love’ board and propped it up in my kitchen. I was curious to hear how people would react to seeing it, rather than just reading about it. Without exception, the response has been: “Wow, that’s it, that’s what this has been all about?”

The last thing I want to do is re-ignite the debate over our Love and Primo boards. But something disturbing has happened in our small state. What started as genuine concern over a couple of board graphics somehow morphed into a full blown attack on Burton, on the work I have done personally to advance the cause of women’s issues and even on the non-profit Chill Foundation, which we founded. I understand why some people might not like these graphics. I don’t understand why they have become the target of so much anger and outrage in the Vermont community.

I’ll admit that when I was first told about the ‘Love’ board about a year ago, I was ready to go off. Pornographic images of women on a snowboard? I don’t think so. But then I saw them. Like the people walking into my kitchen, the images I saw were not what I expected. These are not X-rated images. These are vintage Playboy images from as far back as the 1970s. They are beautiful, kitschy, well-fed models; nothing obscene is revealed. These board graphics are retro, tongue-in-cheek and, in my opinion, harmless. They certainly have what real pornography always lacks – a sense of humor.

I have been around snowboarding’s youth culture enough to know that there is a real generational difference as to what constitutes pornography. Even The Stowe Reporter columnist who attacked Burton the most vociferously (calling on her friends to spray paint the boards) admitted that her 30-something daughter had no problem with the graphic. Maybe the younger generation is jaded or maybe they’re just more comfortable with sexuality in general. Either way, I knew that most snowboarders would not be shocked or offended by these humorous, somewhat ironic images.

[See Article Here]